Video source - Jaguar Cars Youtube channel
To promote the launch of its new F-TYPE sports car, Jaguar has enlisted the help of Ridley Scott Associates to produce this 14-minute short film called Desire.
With the F-TYPE cast as the leading star, the supporting roles go to Homeland star Damian Lewis and Shannyn Sossamon and an exclusive track penned by Lana Del Rey (although the F-TYPE itself provides a rather delicious soundtrack from its throaty exhaust note). The dramatic short film is beautifully shot with the car featuring in almost every scene without it feeling like its being shoved in our faces in some product placement deal (think Skyfall). It lurks out of focus in the background in some shots but is ever present, a nice metaphor for the British understated beauty of a Jaguar.
Anyway, enough rambling. Turn up the volume, hit the full screen button and look out for a scene in which the impressive specs of the car are equally impressively written into the tense script.